Swedish music moments

Swedish songwriters and producers are immensely popular. The Weeknd, Ariana Grande, Coldplay, Adele, Ed Sheeran, Justin Timberlake, Katy Perry, Taylor Swift, Selena Gomez, One Direction, Maroon 5, Pink, Britney Spears, Madonna, Ellie Goulding, Jonas Brothers – these are just some of the international pop acts who have collaborated with Swedes. 

Since the mid-1990s, Swedish songwriters and producers have at times been behind up to half of all top tens on the US Billboard chart. 

Stockholm and Los Angeles are two of the capitals in international pop today. Lots of hits are written and produced there. Check out the global pop songwriter elite and you’ll find that around 50 or so are Swedes. Sweden is the world’s third largest music exporter. 

It’s an incredible success story. How on earth could a small country of 10 million people partly located inside the Arctic Circle, and with a language unintelligible to non-Scandinavians, become a world leader in pop? 

This toolkit, Swedish Music Moments, comprises an exhibition of reasons behind the success story, as well as iconic moments from the Swedish music history. The exhibition also showcases Swedish innovations that have transformed the way we listen to, distribute and produce music.  

Music makes our hearts sing and a lot of people share a musical experience with Swedish songwriters, producers or artists! This is an opportunity to celebrate those relationships! 

Building blocks

Exhibition overview – both for wall-mounted and in exhibition modules (English, pdf)

Exhibition texts for translation: introduction and captions (English, pdf and Word)

Video for loop on Join the Band table – not for social media (1 min 25 sec)

To obtain high resolution print files and exhibition video – email the Swedish Institute contact person Oskar Röhlander.

An image of ten posters in the exhibition depicting famous swedish artists

Communication materials

Posts for Social Media (COMING SOON, images in png, suggested text in English for translation)


Playlist on Spotify


To obtain high resolution print files for press images and social media images – email the Swedish Institute contact person Oskar Röhlander.

Financial support

Swedish embassies and consulates may apply for financial support of maximum SEK 40,000 for production of the printed material, language translation and travel costs and remuneration for Swedish guest speaker(s). Part of the sum applied for should be used for inviting Swedish guest speaker(s).

For projects aiming to strengthen cooperation in the Baltic Sea Region the level of financial support is limited to a maximum of SEK 100,000. Up to 30 per cent of the granted sum may be used for external project management.

Initiatives that include the exhibition in combination with lectures and/or workshop will be prioritised.

How to apply

To apply, please fill out the application form.

The application must be sent in at least two months before the event. Resources are limited and financial support may not be available at the end of the year. Limits may apply.

How to report

After completed event, fill out the project report for toolkits.

Contact at the Swedish Institute

For more information, please contact Oskar Röhlander.